Lance Armstrong Foundation Announces Internationally Acclaimed Latina Actress, Singer Lorena Rojas to Serve As LIVESTRONG Global Envoy, In Order to Empower Latino Cancer Survivors

AUSTIN, Tex., August 11, 2009 — The Lance Armstrong Foundation (LAF) announced today Mexican actress and singer Lorena Rojas will serve as a LIVESTRONG Global Envoy whose special area of concentration will be to empower and inspire Latino cancer survivors . Ms. Rojas also will participate in the LIVESTRONG Global Cancer Summit in Dublin, Ireland, August 24 through 26.

Ms. Rojas is one of the 28 million people worldwide currently living with cancer. She was diagnosed with breast cancer in 2008 and, while facing the biggest challenge of her life, she made a commitment to fight cancer around the world by sharing her experiences with other Latino cancer survivors.

"I am honored to accept this challenging and rewarding assignment. I can't think of any other issue more important to me right now than empowering Latino cancer survivors around the world to fight this disease," said Ms. Rojas.

As an Envoy, Ms. Rojas will represent the fight against cancer at the LIVESTRONG Global Cancer Summit in Dublin, a landmark event of the LIVESTRONG Global Cancer Campaign aimed at reducing stigma and making cancer a global priority. The Summit will bring together world leaders, corporations, non-governmental organizations and 300 advocates from more than 65 countries to introduce new commitments to cancer control in an unprecedented show of solidarity. Together these stakeholders will demonstrate the urgency of the global cancer epidemic and set a path for reducing its burden.

At the summit, Ms. Rojas will kick off the opening procession of nations participating in the event. She also will participate in a roundtable with key NGOs from Mexico, who have made commitments to create programs to fight cancer, and Dr. Alejandro Mohar-Betancourt, general director of the National Cancer Institute of Mexico.

"We are thrilled Ms. Rojas has joined us in the fight against cancer," said Doug Ulman, President and CEO of the Lance Armstrong Foundation. "By 2010, cancer will be the leading cause of death worldwide. Frequently in multicultural populations, many of those diagnosed suffer in silence, afraid of the cultural stigma attached to a cancer diagnosis in their community. The LIVESTRONG Envoy program is changing that perception by inviting public figures, such as Ms. Rojas to become cancer activists. We applaud her passion and her commitment to use her voice and public platform to inspire and rally support for Latinos living with cancer worldwide."

About Lorena Rojas
The talented, Mexican actress Lorena Rojas is the star of many of Telemundo's original soap-opera miniseries productions, such as "Pecados Ajenos" and "El Cuerpo del Deseo." Ms. Rojas joined the Telemundo network in 2003 to star in the successful soap-opera "Ladrón de Corazones" and after that in the acclaimed miniseries "Zapata," an Argos-Telemundo production. Lorena is incredibly versatile on the stage, which has led her to participate in many television, theatre and film productions, in addition to hosting key television programs. Her soap operas have been sold to more than 200 countries in the world. Lorena has been selected as one of the 50 most beautiful people by People en Español for the third year in a row. Lorena is also a recording artist and songwriter. She recorded her first album en 2002, "Como Yo No Hay Ninguna" under the Azteca Records label. In August 2009, Lorena will launch her single "Miel y Fuego" produced and directed by renowned music producer Jose Luis Morin, who has also collaborated with key personalities such as Ricky Martin, Mark Anthony and Thalía.

About the LIVESTRONG Global Envoy Program
The LIVESTRONG Global Envoy program invites public figures to become cancer activists, using their voices and public platforms to inspire individuals and rally global support for the 28 million people worldwide who are living with cancer. We offer a stage to those who wish to take back the fight, empower survivors and make cancer a global priority. As the world's leading survivor-focused cancer organization, LIVESTRONG is a portal into advocacy for Envoys, a chance to connect with new constituents and make their voice heard on a global stage.

About the Lance Armstrong Foundation
At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be – and should be – life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org or www.LIVESTRONGEspañol.org.