LANCE ARMSTRONG FOUNDATION SUPPORTERS TO CELEBRATE RECORD $7 MILLION RAISED
TO HELP PEOPLE WITH CANCER
Thousands to Ride with Lance Armstrong at Annual Ride for the Roses Weekend

AUSTIN, Texas - October 6, 2005 - The Lance Armstrong Foundation (LAF) is gearing up for its ninth annual Ride for the Roses Weekend, October 21-23, 2005, in Austin, Texas, a celebration of the fundraising and awareness-building efforts of the 2005 Peloton Project, the LAF's grassroots fundraising and outreach initiative.  This year the Peloton Project surpassed its 7 for Survivors goal, raising more than $7 million to celebrate Lance Armstrong's seventh Tour de France win and to support the LAF's mission to inspire and empower people affected by cancer. 

Weekend highlights include the LIVESTRONG Village on Friday and Saturday, featuring cancer screening services, information about cancer awareness, sports gear and apparel, new product demonstrations and food concessions.  On Saturday morning, the second annual LIVESTRONG Kids event at Auditorium Shores will feature an obstacle course, a hockey goal challenge, a bike safety rodeo and other activities for children and their families.  On Saturday evening, the LAF will present "LIVESTRONG: Inspirational Stories from Cancer Survivors," at which four cancer survivors will share their unique stories of inspiration, hope and perseverance with the Austin community.  The event will be hosted by Armstrong and Sanjay Gupta, senior medical correspondent for CNN, and it will take place at the Austin Convention Center.

The weekend culminates with Sunday's big event, the Ride for the Roses, which begins at 7:30 a.m. at the Travis County Expo and Heritage Center.  With courses ranging from seven to 100 miles, the Ride draws 6,500 Peloton Project members from around the world to ride with Armstrong through the Austin hill country.  At the post-Ride party, riders and their invited guests will celebrate their efforts with fun, food and live music.

Nike is the title sponsor of the Ride for the Roses.  National sponsors include 24 Hour Fitness, AMD, Bristol-Myers Squibb, Chipotle, Dasani, DeFeet, Discovery Communications, John Wayne Cancer Foundation, PowerBar, Shimano, Shiner, Subaru, Trek and U-Haul.

For more information about the Peloton Project and a schedule of events for Ride Weekend activities, please visit www.livestrong.org.

About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) believes that in your battle with cancer, unity is strength, knowledge is power and attitude is everything.  From the moment of diagnosis we provide the practical information and tools you need to live life on your own terms.  We serve our mission through public health, advocacy, research and education, including the LIVESTRONG™ Resource for Cancer Survivors.  The LAF was founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and is located in Austin, Texas.  For more information, visit www.livestrong.org.