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Corporate PromotionsWe appreciate the support of corporations who believe in our mission to inspire and empower people affected by cancer.
American Century Investments believes that being successful and doing more can go hand in hand. It is with this belief that they created the LIVESTRONG Portfolios, a series of professionally managed target-date mutual funds that simplify investing and are designed to help you reach your goals. American Century Investment Services, Inc., has entered into an agreement with the LAF for rights to use the LIVESTRONG name. Under this agreement, every dollar invested in the LIVESTRONG Portfolios over the next ten years will help determine the amount the management company of American Century will pay the LAF above a guaranteed amount. Under limited circumstances, the agreement can be terminated by either party, and there will be no future payments.
Chantal Cookeware Corp. launched a series of LIVESTRONG-branded cookware in 2006 based on the belief of CEO and cancer survivor Heida Thurlow's passions for bringing yellow to the kitchen as a way to benefit a worthy cause. A percentage of the sale price of every piece goes to the LAF to further its mission to inspire and empower people affected by cancer.
FRS has teamed-up with the LAF to raise awareness and funds for the fight against cancer. In addition to raising money through the sale of FRS branded products, the LAF logo and yellow wristband will be featured on all packaging and collateral. FRS is designed to boost energy and enhance performance, and contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers.
In 2006, Giro teamed-up with the LAF to bring a co-branded LIVESTRONG Atmos helmet to the marketplace. The sleek, lightweight helmet is perfect for riding up the long winding hills of France or sprinting for the city limits sign. No matter what your destination the Atmos helmet is the perfect way to show your support for the millions of people living with cancer.
In 2004, the Lance Armstrong Foundation introduced the yellow LIVESTRONG wristband as a symbol of strength and hope for people living with cancer. As both a jewelry designer and someone whose life has been directly affected by cancer, Kendra Scott was inspired to support the Lance Armstrong Foundation. The result of Kendra's inspiration is the 10/2/96 Limited Edition LIVESTRONG Band, honoring and celebrating both the memory of her stepfather and the 10th anniversary of 10/2/96 - the day Lance Armstrong became a cancer survivor.
On October 2, 1996, Lance Armstrong was diagnosed with cancer. In the summer of 2005, Lance Armstrong won his seventh consecutive Tour de France. During the eight years in-between, the world saw the evolution of one of the most inspirational cancer survivor's and athletes of all time. The meaning and strength behind 10//2 and the yellow wristband will empower any athlete, whether you're feeling active or just want to relax. $1 from every purchase in the10//2 collection will be donated to the Lance Armstrong Foundation in support of those living with cancer.
One-A-Day Vitamins have always positioned themselves as doing more for your health, but now they are also doing more for the cause. LAF branding and messaging is featured on-package, in commercials and in promotions. One-A-Day will make a contribution of $300,000 to the LAF. Enter now for a chance to win a trip to the LIVESTRONG Challenge, thanks to One-A-Day.
In 2006, LAF and Trek teamed up to create a LIVESTRONG-branded Trek 7.5 FX series bike. The bike, which is a great way for you to show your support for all the people living with and beyond cancer, is also a great way to reach all of your fitness goals. Showing support for the cause and meeting your fitness goals has never been so much fun. 25 dollars from each bike goes to supporting the mission-related activities of the LAF. |
