Austin, TX – May 19, 2017 – In celebration of LIVESTRONG Day, and as part of its 20th anniversary, the LIVESTRONG Foundation will honor all those affected by cancer on Friday by commemorating its iconic yellow wristband, which has been a symbol of hope and inspiration in the fight against cancer since the Foundation opened its doors two decades ago.
LIVESTRONG is asking participants to share a photo of themselves on social media with their wristband and the name of a “Cancer Warrior,” using the hashtags #LIVESTRONGDay and #HonorTheFight.
LIVESTRONG organized a one-day-only wristband giveaway in advance and received requests for over 100,000 wristbands. President Greg Lee says the incredible demand for the wristbands is a testament to LIVESTRONG’s impact and significance:
“LIVESTRONG is a beacon of hope for millions of people across the world affected by cancer. For 20 years, we’ve helped almost 4 million cancer patients, survivors and caregivers with their practical, physical and emotional needs through our free support services,” he said. “We are proud to continue raising awareness and fighting for cancer warriors and their loved ones, and today is about honoring their incredible strength and courage.”
LIVESTRONG will also celebrate LIVESTRONG Day by participating in Bike to Work Day. The Foundation’s headquarters (2201 E 6th St) will be an active site from 7 a.m. to 9 a.m. offering breakfast items, coffee, LIVESTRONG merchandise, and tribute cards to fill out in honor of loved ones affected by cancer. They will also partner with Cold Cookie Company (2512 Rio Grande St) from noon to 4 p.m., which will donate 15 percent of its sales for the day to LIVESTRONG programs.
Join LIVESTRONG and thousands of friends and family in the cancer community by taking part in this special day. Visit www.livestrong.org/livestrong-day-2017 for more information.
About the LIVESTRONG Foundation
The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. For 20 years, LIVESTRONG has been a voice for cancer survivors and has directly served more than 3.5 million people. A pioneer in the field of survivorship, LIVESTRONG remains a world leader in providing direct services to cancer patients and survivors, advocating for policies that enhance survivors’ quality of life and developing partnerships that create access to cancer programs across the country. Since 2007, the LIVESTRONG at the YMCA program has made a return to fitness and wellbeing possible for more than 40,000 survivors in more than 530 YMCA locations across America. Working with The University of Texas’ Dell Medical School, LIVESTRONG is building the LIVESTRONG Cancer Institutes to reinvent and redesign cancer care for and with people affected by cancer. If anyone you know needs cancer support, please visit LIVESTRONG.org/WeCanHelp. For more information about our programs and services, please visit LIVESTRONG.org.